- XESP’s Digital Engagement Engine(TM), uses smart technology to manage meaningful online interactions clients have with their target market
- The technology tailors content and dynamically connects to an audience in a way that was previously only possible through face-to-face interactions
- Recent published report indicates that the future of marketing is conversational and that spending on conversational commerce channels is projected to grow to almost $300 billion by 2025, up from $41 billion in 2021
The future of marketing is conversational, according to a recent State of Conversational Commerce Report. The report, which surveyed 8,000 consumers from Australia, Canada, the US, and the UK, showed that 88% of respondents would engage in a two-way conversation with a brand about a product. Moreover, the report revealed that most respondents are more comfortable than ever interacting with brands, especially when they feel they are getting value (https://ibn.fm/2iIfL).
Also known as conversational marketing, conversational commerce is changing how consumers shop as well as how they relate and interact with brands. It is characterized by interactive, people-driven conversations that support the entire customer experience journey, from brand awareness to…
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://ibn.fm/XESP
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