Sharing Services Global Corporation (OTCQB: SHRG), formerly Sharing Services Inc., is employing its Blue Ocean Strategy in the direct-selling industry as it focuses on growth in Canada and other countries. A recent article discussing the company reads, “SHRG CEO John ‘JT’ Thatch credits the financial success of the company in large part to its independent sales entrepreneurs. These individuals are part of Elepreneur and are encouraged to employ the Blue Ocean Strategy of being a leader while creating and capturing a market. . . . On www.BusinessNewsDaily.com, a co-author of the book, Blue Ocean Strategy, Professor Renée Mauborgne, said that the strategy advises businesses to seek new markets, lead and ‘stop competing and start creating.’ She and fellow Professor W. Chan Kim wrote a follow-up book, Blue Ocean Shift: Beyond Competing, elaborating on the strategy. ‘The lesson here is that the best defense is offense, and the best offense . . . is to make a blue ocean shift and create your own blue ocean,’ Mauborgne added.”
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About Sharing Services Global Corporation
Sharing Services Global Corporation, formerly Sharing Services Inc., is a diversified holding company that is publicly traded and dedicated to maximizing shareholder value through the acquisition and development of innovative companies, products and technologies in the direct-selling industry. The Sharing Services combined platform leverages the capabilities and expertise of various companies that market and sell products direct to the consumer through independent contractors. Two of its primary divisions include Elevacity Global LLC (a product sourcing and supply company) and Elepreneur LLC (a sales and marketing company based on utilization of independent contractors as the sales force). For more information, visit the company’s websites at www.SHRGinc.com, www.Elevacity.com or www.Elepreneur.com.
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