Plus Products (CSE: PLUS) (OTCQX: PLPRF), a leading cannabis branded products company in the U.S., this morning announced that it has launched its first California-wide marketing campaign with billboards and other out-of-home media secured in highly trafficked areas across San Francisco, Los Angeles and San Diego. The placements emphasize each of the moods – Balance, Uplift and Unwind – that are highlighted by the company’s new easy-to-use cannabis system that focuses on the science behind different THC and CBD combinations. Jill Greenberg, an artist well-known for her work with celebrities and large CPG and media brands, captured photography for the campaign. “We were thrilled when Jill agreed to partner with PLUS to bring our new system to life. Her photography is extremely expressive and helps ground the abstract concepts embedded in our system with real people and identifiable moments,” Plus Products Co-Founder and CEO Jake Heimark said in the news release. “Cannabis can be confusing to new consumers, and we hope that the clarity of our system will bring customers into the category. There are many people who have been interested in trying cannabis, but feel lost when confronted by traditional industry terminology. Our hope is that this campaign will speak to those individuals.”
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About Plus Products Inc.
PLUS Products is a California edibles company focused on using nature to bring balance to consumers lives. PLUS’s mission is to make cannabis safe and approachable – that begins with high-quality products that deliver consistent consumer experiences. The PLUS Gummies and PLUS Mints are manufactured at PLUS’s own factory in Adelanto, CA, with strict internal and external testing to ensure accurate consistent dosage. PLUS is headquartered in San Mateo, CA with 80 employees. For more information, visit the company’s website at www.PlusProducts.com.
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