SEGG Media (NASDAQ: SEGG, LTRYW), a technology company at the nexus of sports, entertainment, and gaming, announced a five-year, $11.6 million commercial agreement with Super League Kerala (SLK)—its first official football league partnership in India. Signed in Dubai, the deal grants SEGG Media and its Sports.com super app exclusive global commercial and broadcast rights to SLK, including international streaming, gaming integration, sponsorship, and distribution targeting the Keralite diaspora. With Season 1 reaching nearly 13 million viewers, the partnership is expected to expand SLK’s global audience by 25% and generate revenue through subscriptions, ads, and licensing.
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About SEGG Media Corporation
SEGG Media is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
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