Nightfood Holdings Inc. (OTCQB: NGTF), the innovative company addressing America’s $50 billion nighttime snacking problem, today announced that sleep-friendly Nightfood ice cream is available in the Harris Teeter supermarket chain. According to the update, Harris Teeter, with over 250 locations in North Carolina, South Carolina, Virginia, Georgia, Maryland, Delaware, Florida and the District of Columbia, is Nightfood’s largest retail partner to date. Management is implementing an aggressive promotional program in support of the launch, including featuring, on Nightfood pints, the 2019 Product of the Year logo, which has been shown to increase consumer purchase of new products by 38%. “We couldn’t be more excited about this relationship,” Nightfood CEO Sean Folkson said in the news release. “Since our launch, we’ve gotten thousands of requests from consumers wanting Nightfood available in their local stores, and many of those came from loyal Harris Teeter shoppers.”
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About Nightfood Holdings
Nightfood Holdings, Inc. owns Nightfood, Inc. and MJ Munchies, Inc. On Feb 8, 2019, it was announced that Nightfood ice cream won the “2019 Product of the Year” award in the ice cream category in a Kantar survey of over 40,000 consumers. On June 27, 2019, Nightfood announced it had won “Best New Ice Cream” in the 2019 World Dairy Innovation Awards. With the overwhelming majority of at-home ice cream consumption occurring in the hours before bed, Nightfood believes its sleep-friendly nighttime ice cream, formulated by sleep and nutrition experts, is the next evolution in the significant better-for-you ice cream category. Market research giant Mintel identified nighttime specific food and beverages as one of their most “compelling and category changing” trends for the coming years. For more information, visit the company’s website at www.Nightfood.com.
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