DHL eCommerce recently conducted a survey involving 300 U.S.-based B2B (business-to-business) and B2C (business-to-consumer) online merchants. The findings of that survey uncovered what those entities are giving priority to in their bid to satisfy the expectations of consumers as this year’s peak shopping season draws close.
The success registered in fine-tuning these adaptive strategies is likely to vary between smaller online retail businesses and operators of larger ecommerce platforms like Amazon.com Inc. (NASDAQ: AMZN)…
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