Some companies find it hard to accurately track how much they are spending on social video advertising. This could be because many departments are involved in marketing campaigns and each department records their spend differently, making it hard to unify the tracking of spends on video advertising. We discuss some measures that help establish order in this chaos so that everything is measurable and can be easily accessed.
Entities like Alphabet Inc. (NASDAQ: GOOGL) (NASDAQ: GOOG) that dominate the digital ad space have pointers that can help businesses to run their social video campaigns in ways that are easily tracked, measured and tweaked. The recommendations of such companies can provide a starting point as you…
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