Digital-marketing and consumer-data-management technology company SRAX (NASDAQ: SRAX) provides consumers the power to own their data and obtain payment for the release of that date. A recent article discussing the company reads, “BIGtoken essentially enables consumers to control which pieces of their own data are for sale and which companies can buy them. In addition, BIGtoken provides advertisers access to verified consumer data to better reach and serve audiences. With privacy issues and concerns regarding social media channels such as Facebook, Twitter, Snapchat, LinkedIn and others on everyone’s radar, SRAX offers a premier solution via BIGtoken as the platform creates a secure and transparent environment for consumers. The opportunity to earn money from the release of data has resulted in BIGtoken racking up more than 16 million users around the world thus far, with that number growing every day. . . . Once consumers grant BIGtoken access to their information, a cooperative relationship is established between SRAX and its customers. Consumers who sell access to their digital data receive compensation with points that they can redeem for cash or gift cards. At the same time, BIGtoken is able to provide verified, high-quality data to advertisers that pay a premium to access consumer-corroborated information for their campaigns. SRAX does not sell BIGtoken data directly to advertisers; it sells access to the data, in the form of anonymized segments.”
To view the full article, visit http://nnw.fm/AnB9c
About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor-relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
About NetworkNewsWire
NetworkNewsWire (NNW) is an information service that provides (1) access to our news aggregation and syndication servers, (2) NetworkNewsBreaks that summarize corporate news and information, (3) enhanced press release services, (4) social media distribution and optimization services, and (5) a full array of corporate communication solutions. As a multifaceted financial news and content distribution company with an extensive team of contributing journalists and writers, NNW is uniquely positioned to best serve private and public companies that desire to reach a wide audience of investors, consumers, journalists and the general public. NNW has an ever-growing distribution network of more than 5,000 key syndication outlets across the country. By cutting through the overload of information in today’s market, NNW brings its clients unparalleled visibility, recognition and brand awareness. NNW is where news, content and information converge.
To receive SMS text alerts from NetworkNewsWire, text “STOCKS” to 77948 (U.S. Mobile Phones Only)
For more information please visit https://www.NetworkNewsWire.com
Please see full terms of use and disclaimers on the NetworkNewsWire website applicable to all content provided by NNW, wherever published or re-published: http://NNW.fm/Disclaimer
NetworkNewsWire (NNW)
New York, New York
www.NetworkNewsWire.com
212.418.1217 Office
[email protected]
NetworkNewsWire is part of the InvestorBrandNetwork.