- SRAX’s BIGtoken platform gains relevance on heels of renewed focus on data-driven marketing
- BIGtoken recently launched various new initiatives, including use of sponsored surveys, Lightning Insights, sponsored actions and more
- Kraft’s recent BIGtoken-powered marketing campaign enjoyed 6.6% return on ad spend, far outpacing competing advertising campaigns launched by rivals
- The Publicis Groupe published its second study using BIGtoken’s Lightning Insights tool, highlighting platform’s quick, efficient ability to generate customer insights
In late 2014, UK cell provider Three introduced its award-winning ‘Holiday Spam’ campaign, promoting the mobile company’s roaming data offering which enabled customers to use their phones abroad at no extra cost (http://nnw.fm/6nIhv). The ad campaign featured people ‘spamming’ their friends with their holiday snaps, a concept which resulted from the company’s costly and painstaking investigation into people’s behavior while on vacation – a form of research which SRAX Inc.’s (NASDAQ: SRAX) proprietary BIGtoken platform has now appropriated into an efficient and accessible service offering. The rise of data-driven marketing and the ability to personalize and launch targeted ad campaigns has become critical in improving ad content quality and driving customer engagement. Moreover, it has also grown in significance as a result of a renewed focus by cost-conscious marketers in to their return on ad spends (ROAS). With the use of SRAX’s BIGtoken offering, companies are now able to tap into the platform’s 16.7 million subscribers in an instantaneous fashion – deriving invaluable and oftentimes otherwise inaccessible customer insights and feedback quickly and efficiently.
The BIGtoken platform was initially conceptualized as a means of enabling customers to monetize their data by marketing its access to interested counterparties. Advertisers were able to receive high-quality, targeted data while users were able to control what data was sold to whom, gaining compensation in return. However, the current reach and abilities of the platform far exceed its original intentions. Over the past two quarters, SRAX has launched a…
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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