- SRAX Inc.’s BIGtoken platform provides big data insights, analytics derived from its over 16.7 million users
- Big data is increasingly being used by companies, advertisers to adjust their business models, products to cater to customers’ rapidly changing wants and needs
- SRAX has carried out targeted marketing campaigns for variety of large clients which have resulted in positive return on advertising spend
- Recent study by MarketsandMarkets has estimated that Big Data industry will rise to $229.4 billion by 2025, implying growth of 65% over next 5 years
SRAX (NASDAQ: SRAX), a digital marketing pioneer focused on providing consumer data management services, has long been focused on helping consumers gain control over and monetize their digital data footprints. Through its revolutionary BIGtoken platform, which boasted 16.7 million users as of the end of the first quarter of 2020, SRAX enables its members to provide their advertisers with access to verified consumer data which can in turn help companies better reach and serve their audiences. Now, with a recently released study showing that the ‘Big Data’ market is set to grow from $138.9 billion in 2020 to $229.4 billion in 2025, implying a compounded annualized growth rate of 10.6% (http://nnw.fm/rAKIN), SRAX’s commercial prospects look more promising than ever before.
Big data and its ability to depict online consumer behavior have long been used by companies seeking deeper insights into their customers. Netflix, the world’s largest video-on-demand streaming platform has been one of the early and most avid users of big data analytics. As early as 2009, Netflix famously launched a contest offering a prize of $1 million to the group which could come up with the best algorithm for predicting how customers would like a…
NOTE TO INVESTORS: The latest news and updates relating to SRAX are available in the company’s newsroom at http://nnw.fm/SRAX
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