Launching a new product is always a huge undertaking. Though your company has managed to enter the market on several occasions, not every moment will resemble or will be successful as other moments. As you launch your new drug into the market, several factors must be put in place to ensure that your drug launch is successful. Note that without following proper launching procedures, your entry into the market may fail.
Though mistakes are sometimes inevitable, you should try to avoid them during this important function. If your firm is gearing towards launching its novel drug…
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