- Customer centricity key success factor for direct-sales growth
- Consumers’ expectations are growing beyond products to include community built around larger purpose
- SHRG brings direct-selling veteran ideally equipped to lead SHRG’s Elevacity division in today’s customer-centric environment
Customer centricity is rapidly becoming essential for the direct-selling industry. Sharing Services Global (OTCQB: SHRG), a diversified holding company specializing in direct selling and network marketing, appears poised to respond to the rising consumer expectation as it brings in an industry veteran to lead its Elevacity division.
Customer centricity involves constantly evolving business models as customer behavior and technology change. Consumers’ expectations are growing and today go beyond product features to include a larger purpose and a community of followers built around it. The change is critical for…
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