Flora Growth (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, through its wholly owned subsidiary Vessel Brand, has entered the dry herb market. Vessel Brand is expanding into the market with a line of exclusive products, including an all-in-one dry herb smoking kit with an inverted lighter, a premium grinder, an artful ashtray and the company’s own take on the one-hitter with a spiralized interior. A flagship product in the new line of offerings is the Helix, a patent-pending, pure brass device designed to offer the cleanest inhalation possible. Another item grabbing attention is Vessel’s new customizable, “just-add-flower” Eclipse set, which includes the choice of a one-hitter (either the Helix or Vessel’s tapered glass chillum, called Air) as well as a waterproof Basin stash jar and a carbon lighter. New products still slated for release include a functional concrete-and-walnut ashtray made with concrete and real walnut and the new Grinder, a four-piece construction made with precision-engineered aluminum and magnetic closures for easy use. Flora Growth also announced its upcoming earnings webinar, scheduled for Dec. 14, 2021. Flora CEO Luis Merchan will provide an overview of the company’s operational performance during the call, as well as answer questions. “At Vessel, we work tirelessly to set new industry standards and look forward to continuing to deliver on that brand promise within the dry herb market,” said Vessell founder and CEO James Choe in the press release regarding the company’s expansion into the dry herb market. “These new products are just the beginning of what Vessel has in store for consumers across the globe.”
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About Flora Growth Corp.
Flora is building a connected, design-led collective of plant-based wellness and lifestyle brands that delivers the most compelling customer experiences in the world, one community at a time. As the operator of one of the largest outdoor cannabis cultivation facilities, Flora leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. For more information about the company, please visit www.FloraGrowth.ca.
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