The Hershey Company (NYSE:HSY) traded at a new 52-week high today of $206.16. This new high was reached on below average trading volume as 445,000 shares traded hands, while the average 30-day volume is approximately 865,000 shares.
Over the past year, The Hershey Company has traded in a range of $143.58 to $206.16 and is now at $204.89, 43% above that low.
The Hershey Company (NYSE:HSY) is currently priced 15.2% above its average consensus analyst price target of $173.81.
Hershey is a leading confectionery manufacturer in the U.S. (nearly a $25 billion market), controlling around 46% of the domestic chocolate space (per IRI). Beyond its namesake label, the firm’s mix has expanded over the last 85 years and now consists of 90 brands, including Reese’s, Kit Kat, Kisses, and Ice Breakers. Hershey’s products are sold in about 85 countries, with just 10% of total sales coming from markets outside the U.S., including Brazil, China, India, and Mexico. The firm has sought inorganic opportunities to extend its reach beyond its core confection business, adding Amplify Snack Brands and its Skinny Pop ready-to-eat popcorn to its mix and Pirate Brands (including the Pirate’s Booty, Smart Puffs, and Original Tings brands) over the past few years.
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