- The UK has witnessed the fourth consecutive year of growth for independent artists and is on track for a fifth, exhibiting 28.9% penetration YTD in 2022
- Independent artists are not afforded the same support from the music industry with the option of maintaining control over their work
- Friendable’s Fan Pass Live artist platform is a 360-degree platform approach to music production, distribution, and marketing that keeps ownership in the artist’s hands
The music industry has traditionally been dominated by major record labels and their recording artists – but in 2021, the UK saw the fourth year of consecutive growth for independent artists, growing to just under 27% of the country’s music market share. This number was boosted by classic LP releases and 60 albums entering the Top 10 Official Albums Chart. The UK’s positive trend for indie artists continues into 2022 with 28.9% YTD, boosted by number one albums from The Wombats, Don Broco, Stereophonics, and rapper Central Cee (https://ibn.fm/YHGrw).
Unlike mainstream record label artists, indie artists do not have the same support from the industry when producing, distributing, and marketing music – they must rely on third parties for help with this, which can result in a search for three or more separate entities to make…
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