- Governments are taking action to regulate, limit, or eliminate the use of third-party cookies that collect user information
- The European Union ePrivacy Directive requires parties to obtain user consent before sending cookies
- Google intends to phase out support for third-party cookies from its Chrome browser in 2024
- Reklaim’s fully consensual, consumer-verified data ecosystem offers a high-quality, fully compliant solution to advertisers and data companies while rewarding users for providing access to data
The online advertising industry is transforming rapidly as governments take action to regulate, limit, or eliminate the use of third-party cookies. As a result, Reklaim (TSX.V: MYID) (OTCQB: MYIDF) is strongly positioned to serve marketers’ needs by offering fully-compliant data solutions while rewarding consumers for providing access to their data through its mobile identity ecosystem.
Cookies are small text files websites send to devices that mine and store data from the user’s browsing activities. While the cookies themselves cannot harm the device, they can store enough data to…
NOTE TO INVESTORS: The latest news and updates relating to MYIDF are available in the company’s newsroom at https://ibn.fm/MYIDF
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