E-commerce is the new frontier of trade. Companies such as Amazon have revolutionized trade in only a few decades and are now among the largest and most profitable companies on the globe. The internet granted businesses something they didn’t have for decades — a much wider reach both in terms of customers and potential partnerships.
However, even though billions of people globally buy online, flourishing within the e-commerce sector is not an easy task. Businesses in this sector have a failure rate of around 80%–90%, and a lot of these failures can be traced back to poor UX/UI design.
User experience design (UX) and user interface design (UI) play a critical component in e-commerce. UI design refers to the interactive elements integrated into e-commerce sites to make them aesthetically pleasing to potential customers while UX design focuses on building interfaces that are easy and enjoyable to use.
They are the main point of contact between you and your customers, and in most cases, they determine whether a customer moves on from your e-commerce site within minutes or remains to make repeated purchases. Businesses that look to stand out from the more than 26 million e-commerce sites on the internet have to invest in deliberate UX/UI design to increase customer satisfaction and boost their sales.
Deliberate UX/UI design requires that you understand the preferences and needs of your target market and create a platform that meets these needs while facilitating trade in an easy, quick, and enjoyable manner. Across the entire internet, even on websites that aren’t based on commerce, UX/UI design is the primary driver for user engagement.
A poorly designed website of any kind will push away most web users, especially if they are looking to learn important information or make a purchase. Consequently, designing your UX/UI and tailoring it to your market’s needs will help to reduce your bounce rate, which is the rate at which visitors leave your e-commerce site after a single view.
A lower bounce rate indicates that visitors find your site easy and pleasant to navigate and it increases your odds of turning visitors into potential repeat customers. With a strong and deliberate UX/UI design that makes it easy for customers to navigate and find what they need, you can attract and retain more customers to your site. You can also reduce customer support costs by minimizing the number of customer complaints, inquiries, refunds and returns.
Understanding the importance of deliberate UX/UI design in ensuring customer satisfaction can help you differentiate yourself from the crowd and succeed in a crowded and extremely cutthroat market.
For entrepreneurs looking to see how lucrative the potential of ecommerce is, many examples, including NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW), exist to show that getting UX/UI right and leveraging partnerships with giants such as Amazon can yield great results.
NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL) are available in the company’s newsroom at https://ibn.fm/NXPL
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