Data on consumer behavior trends show that people are increasingly gravitating toward making e-commerce purchases on mobile apps. Last year, 39% of internet users in America made at least one weekly mobile purchase via e-commerce apps, indicating the consumer need for quick and frictionless transactions.
E-commerce became one of the most dominant forms of trade long before mobile phones became easily accessible, but it is becoming increasingly reliant on mobile phones for traffic. By the end of 2022, there were an estimated 4.32 billion active mobile internet users in the world, an extremely large market of consumers for any online retailer to tap into.
Most consumers prefer to browse the internet on their mobile phones, and retailers can leverage this trend by investing in customized e-commerce apps.
Mobile apps can boost customer experience by providing customers with everything they may need in one convenient and easy-to-reach spot. Your customers will be able to search for the product they want, create carts, place orders, and pay within the app. This will improve customer experience by creating an easy, seamless, and frictionless shopping experience, likely leading to increased sales from new and returning customers.
You can also bolster customer loyalty and encourage customers to remain with your brand by using in-app messages or push notifications to provide customers with exclusive offers. This would incentivize customers to return to your mobile e-commerce app and increase engagement between you and your customers.
Increased customer engagement will likely provide you with more valuable customer information that will allow you to offer more personalized product recommendations to the customer. Furthermore, this information will make it easier to use location-based promotions to target customers.
You can also use the mobile data collected from customers and combine it with data from your e-commerce sites to gain a deeper understanding of your customers’ purchasing trends and preferences. Such insight into your customers would give you the leverage you need to tweak and improve your promotion strategies to attract even more customers to your brand.
Investing in a retail e-commerce app could also give you a competitive advantage over other operators, making you stand out among the pack and attracting a customer base that prefers the convenience of shopping on their mobile phones.
To ensure a seamless experience between your website and mobile app, consider incorporating the look from your website into the e-commerce app. A user-friendly design with easy-to-use but effective search, sorting and filtering features coupled with simple ordering and payment capabilities will be critical to creating a seamless shopping experience.
Enterprises such as NextPlat Corp. (NASDAQ: NXPL) (NASDAQ: NXPLW) are helping to apply these practices within the healthcare e-commerce space, and traffic is likely to grow as time passes.
NOTE TO INVESTORS: The latest news and updates relating to NextPlat Corp. (NASDAQ: NXPL) are available in the company’s newsroom at https://ibn.fm/NXPL
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