- PLUS is utilizing a diverse, multichannel campaign strategy to gain national awareness
- The company is marketing to 43 states with online sales of its PLUS hemp-CBD-infused gummies products
- Plus Products also announced high-profile branding partnerships with celebrity John Legend and Casper Sleep Inc.
Plus Products Inc. (CSE: PLUS) (OTCQX: PLPRF) is pursuing multiple channel marketing strategies to achieve a national profile. PLUS has also launched its first commercial, digitally available directly to consumers (http://cnw.fm/0yY5z).
The campaign features new PLUS hemp-CBD products, which consumers can purchase online and have shipped to them in 43 states (http://cnw.fm/49Z0r). In addition, the company is raising its profile by brand partnering with celebrity John Legend and with direct-to-consumer sleep company Casper Sleep (http://cnw.fm/Y1RaV). Legend will be an advocate on behalf of the PLUS CBD line while Casper co-developed the new PLUS line of SLEEP gummies.
The company’s recent launch event in New York City received widespread media coverage in print publications, internet sites, and on-air reports. PLUS received some 300 million impressions from the coverage by Forbes, CNBC, Politico, the Hollywood Reporter, and Billboard. PLUS defines impressions as the number of times a piece or pieces of digital media render on a user’s screen, the company said (http://cnw.fm/Ms6HM).
The new direct-to-consumer commercial is a key part of PLUS’s campaign to drive awareness with the omni-channel campaign, which includes video advertising and home-page takeovers. A version of the company’s first commercial, with the theme “Find Your Just Right,” is lifestyle driven and features PLUS CBD-infused gummies products.
“The primary goal of our national hemp CBD launch is to put PLUS gummies into as many hands as possible, and this campaign underscores that,” PLUS CEO and co-founder Jake Heimark stated in a news release.
PLUS seeks to leverage its sales dominance in California, where its cannabis-infused edibles are sold by more than 360 licensed retailers statewide. Heimark noted that PLUS has the no. 1 and no. 2 best-selling products across all categories—and the company is well-positioned for continued growth.
For more information, visit the company’s website at www.PlusProducts.com
NOTE TO INVESTORS: The latest news and updates relating to PLPRF are available in the company’s newsroom at http://cnw.fm/PLPRF
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