Cannabidiol, or CBD, has been having a fantastic run for the last few years. For something that was barely known three or so years ago, it has grown into an industry worth millions of dollars, and experts say it may hit $20 billion by 2020. It’s quickly losing its fringe product status and moving into the mainstream, as evidenced by the mountains of anecdotal evidence detailing its diverse medical abilities.
Forward-thinking CBD and hemp brands have partnered with celebrities to get even more exposure, while other celebrities have jumped onto the bandwagon themselves, pulling their sleeves up and joining the business. Legendary rocker, guitarist, ten-time Grammy winner and three-time Latin Grammy winner Carlos Santana is the latest popular figure to do so. On January 15, the longtime cannabis advocate announced…
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