Flora Growth Corp. (NASDAQ: FLGC), a leading all-outdoor cultivator and manufacturer of global cannabis products and brands, today announced that its Flora Beauty division has signed an agreement with GlossWire to feature its two skincare brands, MIND Naturals and Awe (Ô), on GlossWire’s digital beauty marketplace. The campaign launch with GlossWire, an innovative global marketplace featuring a highly curated mix of emerging and established brands, is expected to begin Nov. 10, 2021. “We are very excited to see an innovative technology platform like GlossWire seek our brands for their marketplace. This unique intersection of tech and beauty allows for discovery, storytelling and a deeper understanding of the customer,” said Luis Merchan, president and CEO of Flora Growth. “Partnering with a platform like GlossWire not only increases market awareness for MIND Naturals and Awe (Ô), but also allows us to further differentiate our brands by tailoring future products and offerings to our customers’ needs.”
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About Flora Growth Corp.
Flora is a cannabis company that leverages natural, cost-effective cultivation practices to supply cannabis derivatives to its diverse business divisions of cosmetics, hemp textiles, and food and beverage. As the operator of one of the largest outdoor cultivation facilities, Flora strives to market a higher-quality premium product at below-market prices. By prioritizing natural ingredients and value-chain sustainability across its portfolio, Flora creates premium products that help consumers restore and thrive. Visit www.FloraGrowth.ca or follow @floragrowthcorp on social for more information.
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