- The price of goods for end consumers is increased due to middlemen (wholesalers, distributors, etc.)
- Buying.com aims to disrupt the space by creating a vertically-integrated fulfillment and delivery platform
- The BUY token and Buying.com blockchain platform will serve as the backbone of the entire service
As many know, the price of goods found on the shelves and websites of retailers like Walmart (NYSE: WMT) and Amazon (NASDAQ: AMZN) are not representative of the prices for which the goods were originally bought from the manufacturers. Distributors and wholesalers are the intermediaries that first obtain these goods from manufacturers and then pass them off to other distribution channels or directly to retailers/customers. Each intermediary in this supply chain aims to make a certain profit, which is ultimately reflected in the price consumers pay.
This is where Buying.com comes in. It aims to use the distributed ledger technology first pioneered by bitcoin (Crypto: BTC), as well as innovations in real-time logistics and e-commerce, to allow small businesses and individuals to band together and act as a single giant…
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