Although quite young, the market for cannabinoid-infused products is swiftly growing. Consumers have especially taken a liking to gummies infused with cannabidiol (“CBD”) and THC, the most prominent cannabinoids. According to Google, CBD gummies were the third most searched food by Americans in 2018. All in all, the global market for CBD gummies is expected to register a compound annual growth rate of 31.9% by 2025.
However, creating cannabinoid-infused gummies that consistently sell is no easy task, and one single mistake could leave you with a batch of gummies no one wants to buy. So, as you work to develop your cannabinoid-infused gummies, make sure to avoid the following mistakes;
Sacrificing flavor for potency. Cannabinoids such as THC and CBD have a naturally bitter, hemp-like taste, and at potency ratios above 2 to 3 milligrams of cannabinoid per one gram of gummy, the taste becomes difficult to mask. Since we’re dealing with confectionaries, taste matters a whole lot, and customers will be put off by a gummy that tastes bitter. Going for a super potent recipe will likely result in a potent but bitter product that won’t see many sales.
Lacking consistency, especially when it comes to potency. A lot of people use CBD and THC products for specific reasons, such as pain relief or to improve sleep. If the potency of your gummies doesn’t remain consistent, your customers will not have the same experience every time they buy — and use — your products. Even if they aren’t using it to address a health issue, they will undoubtedly be put off by the lack of consistency in potency.
Not understanding how the ingredients interact. A typical gummy consists of about 80% sugar and corn syrup, 2–8% gelling agent (starch, gelatin or pectin), and less than 1% flavor, acid and color. Gelatin is an easier gelling agent to work with, allowing for a firm, almost transparent gummy. On the other hand, pectin is vegetarian, and sellers who lean in that direction prefer it. However, pectin is harder to work with, sn’t thermally reversible and can ruin a batch of gummies when a mistake is made. Having a thorough grasp of how all the ingredients work together right from the start will save you a lot of time and money.
Not using the right tools. You will need specialized equipment such as a refractometer and a water activity meter to produce high-quality gummies and jellies. Such tools are used to measure the sugar content of the gummy syrup and the water activity respectively, factors that contribute greatly to the quality of your final product.
Improper Curing. Depending on factors such as the type of mold (silicon or starch), the formula, the temperature, and relative humidity of the room, it can take anywhere from 24 to 48 hours for the gel to set and dehydrate. Understanding the proper curing requirements for your specific formula and location will allow you to create the perfect conditions for the gel to set and dehydrate perfectly.
A company you should watch in the marijuana space is Sugarmade Inc. (OTCQB: SGMD). The company specializes in offering delivery services both in the cannabis industry and the quick-service restaurant sector, and the current pandemic has highlighted how valuable such services are.
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