Are you tired of the strong smell of marijuana? A Canadian company may have the solution you have been looking for if their license application is approved by Health Canada, the regulator of the marijuana industry in the country.
CannabCo Pharmaceuticals, an Ontario-based company, announced last Tuesday that it would launch its odorless marijuana, and the company boasts that it is the first in the world to offer such a product.
CannabCo Pharmaceuticals intends to use a technology that it has named PURECANN to create this odorless marijuana. The company adds that it has exclusive rights to use this technology in Canada.
The PURECANN technology was originally developed for use in the medical marijuana industry in order to eliminate the characteristic harshness associated with smoking marijuana. The technology removes this harshness without affecting the potency of the substance.
The absence of the odor and the harshness makes this new form of marijuana more appealing to beginners who often break out into coughing fits when they try smoking cannabis for the first time.
While the company hasn’t provided any details about how the odorless marijuana will be used, they pointed out that consumers will not have to buy any third-party products or accessories. All that they need is the odorless marijuana.
The first reaction of the people who heard about this odorless marijuana was to say that they are curious to find out what effect removing the odor will have on the potency of the marijuana. Others said that the odor of marijuana is a good indicator of its potency, so it would be interesting to find out what it would be like to smoke that odorless cannabis.
Perhaps the real question now is whether there is a sustainable market for this odorless marijuana. CannabCo Pharmaceuticals is looking at the market of people who hate the smell of marijuana, and this could be a profitable niche whose needs haven’t been addressed by the existing products on the market.
The company is also looking at people who find themselves in environments where the smell of cannabis would be an issue. For example, the smell of cannabis can be a flashpoint if one lives in an apartment block and the smell from his or her joint drifts to nearby units whose occupants are opposed to using marijuana.
Additionally, people who do work that isn’t safety-sensitive and wish to smoke a joint during their lunch break can also benefit from this odorless marijuana since they wouldn’t have to worry that the smell would cling to their clothes and skin.
It would be interesting to know whether industry players like VIVO Cannabis Inc. (TSX.V: VIVO) (OTCQX: VVCIF) and VPR Brands LP (OTCQB: VPRB) ever imagined that marijuana products would evolve to such an extent that companies now want to offer marijuana without the signature marijuana smell.
About CNW420
CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.
To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)
For more information please visit https://www.CNW420.com
Please see full terms of use and disclaimers on the CannabisNewsWire website applicable to all content provided by CNW420, wherever published or re-published: http://CNW.fm/Disclaimer
Do you have a questions or are you interested in working with CNW420? Ask our Editor
CannabisNewsWire420
Denver, Colorado
http://www.CNW420.com
303.498.7722 Office
Editor@CannabisNewsWire.com