Millions of Americans who grew up during the prohibition era were taught that cannabis is an inherently dangerous drug that encourages drug abuse and criminal activity. To them, cannabis was as dangerous as narcotics such as heroin or cocaine, perhaps even more dangerous because a large focus of the failed war on drugs was on cannabis. The millennial generation, however, generally holds a different view on cannabis compared to older generations.
Nearly 20 states have now passed adult-use cannabis legislation, and in most of these regions, millennials played a significant role in enacting cannabis reform. Sometimes referred to as generation Y, this generation essentially pioneered recreational cannabis reform, at least in the United States, thanks to its ability to be open to new experiences. While older generations can be closed minded, especially regarding controversial issues such as cannabis, millennials are more open minded, putting them at the forefront of social development and change.
A recent survey by market and analytics research firm New Frontier Data sought to understand millennial behaviors and attitudes toward cannabis and their implications. The analytics company found that 39% of the millennials who consume cannabis do so several times a day. Furthermore, the survey revealed that 62% of total cannabis consumption among millennials was recreational, with one of the primary reasons for cannabis use being relaxation.
More than 60% of survey participants said they use both flower and nonflower products while 14% reported using other forms of marijuana exclusively. A majority of the 14% who used other forms of cannabis were women, with 20% of women choosing not to smoke cannabis flower compared to 9% of millennial men.
An estimated 20% of the millennial participants preferred to smoke joints, 14% were more partial to edibles, 9% preferred vapes, and only 6% reported using bongs regularly. Furthermore, 77% of millennials now use cannabis as a substitute for sleep medication, the survey found. The survey also found that 35% of the millennials surveyed used brick-and-mortar stores as their primary source of cannabis, 26% said they get cannabis from friends and family, 20% reported using private dealers and 14% used home-delivery services.
Around 50% said that they usually buy anywhere from $50 to $200 of cannabis with each purchase, and the survey indicated that millennials are more likely to buy more than $200 worth of cannabis per purchase.
Overall, the survey revealed that millennials are more knowledgeable compared to other generations when it comes to cannabis, they are enthusiastic and passionate about cannabis reform, and they are willing to dig deep into their wallets to consume cannabis for both medical and recreational reasons.
Savvy companies such as Cannabis Strategic Ventures Inc. (OTC: NUGS) will likely study these survey findings and glean any insights that could help in shaping their future marketing and product development efforts.
NOTE TO INVESTORS: The latest news and updates relating to Cannabis Strategic Ventures Inc. (OTC: NUGS) are available in the company’s newsroom at http://cnw.fm/NUGS
CNW420 spotlights the latest developments in the rapidly evolving cannabis industry through the release of two informative articles each business day. Our concise, informative content serves as a gateway for investors interested in the legalized cannabis sector and provides updates on how regulatory developments may impact financial markets. Articles are released each business day at 4:20 a.m. and 4:20 p.m. Eastern – our tribute to the time synonymous with cannabis culture. If marijuana and the burgeoning industry surrounding it are on your radar, CNW420 is for you! Check back daily to stay up-to-date on the latest milestones in the fast -changing world of cannabis.
To receive instant SMS alerts, text CANNABIS to 21000 (U.S. Mobile Phones Only)
For more information please visit https://www.CNW420.com
Do you have questions or are you interested in working with CNW420? Ask our Editor
CNW420 is part of the InvestorBrandNetwork.