There is a growing trend of millennials dumping alcohol and opting for marijuana as the wave of decriminalization sweeps across the U.S. and the world. This shift is seen more strongly in the states, such as California, which were among the first to legalize cannabis for either recreational or medical use. Several reasons have been cited to explain the growing popularity of cannabis among millennials.
First is the issue of safety. Millennials have grown up being bombarded with messages about the numerous safety risks associated with heavy drinking. For example, the reduction in reaction time as one responds to situations on the road after a night out.
For these young people, cannabis comes on top as a better option since its consumption in moderation isn’t associated with any safety issues, such as an increased risk of auto accidents. This view is particularly noteworthy because the truth is that anyone high on any drug (cannabis inclusive) poses safety risks since cognition and other functions can be affected. This is the primary reason why countries like Canada that are legalizing recreational cannabis still outlaw driving under the influence of this substance.
Secondly is the matter of cost. Many young people report that they had been spending in excess of $50 on alcohol each time they went drinking. Many of them would go to bars several times each week, so the cost of alcohol would quickly add up.
The same people report that they now spend an average of $30 on cannabis each month since a gram of the product goes for about $18 yet a beer would go for about $6. The switch makes economic sense to the millennials, and they are making their decision heard using their wallets.
Another reason that stands out for the millennials who are switching to cannabis is the health factor. Many confess that they were aware that alcoholic beverages, such as beer, were packed with calories that weren’t doing their health any good.
The prospect of nursing a nasty hangover the next morning was also a heavy cloud on the minds of these young people as they ordered one drink after another.
Cannabis is a welcome change for the millennials since it isn’t associated with any of those drawbacks that are a certainty when one consumes alcohol.
Interestingly, the switch isn’t restricted to young people alone. It appears that the reasons for making the switch aren’t lost on the older generations. Forecasts have it that one in five Generation Xers will take on cannabis instead of alcohol in the coming years as more states decriminalize marijuana. Golden Developing Solutions, Inc. (OTC: DVLP) and Green Hygienics Holdings Inc. (OTC: GRYN) must be watching these shifting preferences closely.
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