- President Biden signed an executive order aiming to re-establish a safe, legal pathway for data to travel from the U.S. to the EU
- Reklaim is disrupting the traditional advertising market by providing consensual data that brands need for efficient marketing
Anyone who has ever taken the time to read the lengthy user agreements required before using an application knows that it can be nothing shy of frightening to grant apps like TikTok potentially sensitive personal information. For years, mobile applications have collected hordes of user data, selling it to the highest bidder for “targeted marketing,” a practice through which products are linked to their most likely buyers. Luckily, things are changing. Thanks to new regulations and companies like Reklaim (TSX.V: MYID) (OTCQB: MYIDF), consumers are better protected and taking back rightful ownership of their information.
Users of Apple products have likely noticed popups reading “Allow ‘App’ to track your activity across other companies’ apps and websites?” when installing a new app. Launched with iOS 14.5 in April 2021, Apple’s App Transparency framework finally gave users an option to tell apps not to…
NOTE TO INVESTORS: The latest news and updates relating to MYIDF are available in the company’s newsroom at https://ibn.fm/MYIDF
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