Rivian CEO Urges Those Still Buying New ICE Cars to Rethink Their Purchases

September 6, 2023 11:20:19

The CEO of electric vehicle company Rivian Automotive Inc. (NASDAQ: RIVN) R.J Scaringe isn’t particularly pleased with consumers who are buying new internal combustion engine vehicles (ICE). During a recent conversation with Heatmap’s Robinson Meyer, Rivian’s top executive likened purchasing a new ICE car to “building a horse barn in 1910.”

Scaringe suggested that such consumers were turning a blind eye to the incredible progress being made in the nascent electric vehicle space and…

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