✎ Contributed by Ty Griffin
A2Z Cust2Mate Solutions Corp. (NASDAQ: AZ), a global leader in smart retail technology, announced the appointments of Kirk Morrison as Head of Sales – Americas and Rodolphe d’Avezac as Head of Sales – Europe, strengthening the company’s international commercial strategy as it scales its Smart Cart platform. Morrison and d’Avezac, each bringing more than two decades of experience across retail, SaaS, and AI-powered technology markets, will lead regional sales organizations to accelerate adoption, expand retail and CPG partnerships, and support Cust2Mate’s connected-store and retail media monetization strategy ahead of the company’s presence at NRF 2026.
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About A2Z Cust2Mate Solutions Corp.
A2Z Cust2Mate Solutions Corp. creates innovative solutions for complex challenges that brings innovation, ease, excitement and value to retailers and shoppers. The company’s flagship innovative smart cart solutions are transforming brick-and-mortar retail, bridging online and in-store shopping through interactive technology that guides and informs customers. Cust2Mate’s AI-driven smart carts personalize every in-store journey, turning routine trips into engaging, rewarding experiences. They enable seamless in-cart scanning and payment, allowing shoppers to bypass checkout lines while receiving real-time customized offers and product recommendations. This enhanced customer experience boosts satisfaction and loyalty while helping retailers streamline operations and optimize merchandising through data-driven insights. The carts are equipped with multiple layers of security for accurate recognition and transaction integrity. Its modular, all-in-one detachable panels transform legacy shopping cart fleets into intelligent platforms that deliver a range of benefits.
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