Retailers Report Strong Sales as Holiday Shopping Season Kicks Off

December 3, 2024 12:57:10

✎ Contributed by Ty Griffin

The holiday shopping season has begun robustly, with U.S. retailers reporting significant sales increases during Black Friday and Cyber Monday. Major retailers are experiencing stock gains, reflecting consumer confidence and spending.

Top Performers in Retail

  • Walmart Inc. (NYSE: WMT) Shares are trading at $93.40, up 0.81 percent, driven by strong Black Friday traffic across most departments.
  • Amazon.com Inc. (NASDAQ: AMZN) Currently at $212.37, an increase of 0.79 percent, benefiting from early Black Friday sales and efficient fulfillment capabilities.
  • Costco Wholesale Corp. (NASDAQ: COST) Trading at $975.20, up 0.02 percent, with steady sales growth during the holiday period.
  • Target Corp. (NYSE: TGT) Shares at $130.25, down 0.36 percent, facing mixed results despite promotional efforts.

Market Drivers

Mastercard’s SpendingPulse reports that Black Friday retail sales increased by 3.4 percent compared to last year, fueled by higher in-store traffic and online sales. “This year’s holiday shopping season has started strong, with consumers responding well to early deals and promotions,” said Michelle Meyer, North America Chief Economist at Mastercard, during an interview with Reuters.

Outlook

Retail analysts expect the strong start to carry through the holiday season as consumers take advantage of ongoing promotions. Investors are closely monitoring retail performance to gauge broader economic sentiment as the year ends.

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