- XESP’s Digital Engagement Engine(TM), uses smart technology to manage meaningful online interactions clients have with their target market
- The technology tailors content and dynamically connects to an audience in a way that was previously only possible through face-to-face interactions
- Recent published report indicates that the future of marketing is conversational and that spending on conversational commerce channels is projected to grow to almost $300 billion by 2025, up from $41 billion in 2021
The future of marketing is conversational, according to a recent State of Conversational Commerce Report. The report, which surveyed 8,000 consumers from Australia, Canada, the US, and the UK, showed that 88% of respondents would engage in a two-way conversation with a brand about a product. Moreover, the report revealed that most respondents are more comfortable than ever interacting with brands, especially when they feel they are getting value (https://ibn.fm/2iIfL).
Also known as conversational marketing, conversational commerce is changing how consumers shop as well as how they relate and interact with brands. It is characterized by interactive, people-driven conversations that support the entire customer experience journey, from brand awareness to post-purchase.
As more and more consumers embrace two-way conversations with brands, conversational marketing automation is set to grow and evolve. Experts, for instance, predict that business owners will extend the use of virtual agents (chatbots) beyond what had become the norm. Historically, chatbots were used for website navigation, answering basic product questions, and forwarding prospects to the sales department. “Business owners are starting to use intelligent chat for more than basic product questions or site navigations. Instead, customers and prospects engage with conversational AI as part of mid-to-low funnel communications,” reads an article in Spiceworks (https://ibn.fm/JX0l8).
Positioned ahead of the curve, Electronic Servitor Publication Network (OTCQB: XESP) developed its Digital Engagement Engine(TM) technology to disrupt the market by helping clients maintain control of their content while dynamically engaging their audiences. The Digital Engagement Engine(TM) makes content marketing and, by extension, conversational marketing exponentially effective. The tech stack can identify the narrowest of niches within a target market and target leads with great accuracy. It tailors content to address audience members’ precise interests and needs and dynamically delivers it to them right when they need it.
The Digital Engagement Engine uses smart technology – a combination of automation, cutting-edge data analysis, unique data management, and a modern workflow built on a microservices architecture – to manage all meaningful online interactions clients have with their target market. Going beyond omnichannel marketing, it meets individuals within the target market right where they are – from social media platforms to company websites – and digitally replicates face-to-face interactions. The technology thus helps brands develop real connections with their target customers. But that’s not all.
“The Digital Engagement Engine overlays with the [conversational marketing and omnichannel content publication] tools to ensure that you are having a co-created conversation that is meaningful to the individual user rather than a one-size-fits-all,” explained XESP CEO Peter Hager in an interview with Spotlight Network (https://ibn.fm/qfr7K). “That meaningful interaction drives a greater relationship with your audience and trust. Ultimately, it drives greater growth in your organization and, very simply put, replicates what you do face-to-face. And if we can do that online, which the Digital Engagement Engine helps you do, you’re going to produce better results.”
Companies are increasingly aware of the trends in conversational marketing and are taking steps to capitalize on intelligent chat technology and other conversational commerce channels, which have been shown to simplify brand interactions. Accordingly, Statista projects that global spending on conversational commerce channels will grow to about $290 billion by 2025, up from $41 billion in 2021 (https://ibn.fm/uUM84). With its revolutionary tech stack, Electronic Servitor Publication Network is well positioned to tap into this growth.
For more information, visit the company’s website at www.XESPN.com.
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://ibn.fm/XESP
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