- The content marketing industry was valued at $63 billion in 2022 and is expected to grow to $107 billion by 2026 – growing exponentially since the pandemic
- XESP’s Digital Engagement Engine(TM) is a technology platform specifically designed for digital activation and engagement
- XESP provides its expertise as a managed service, using the phrase “Growth as a Service” to describe its disruptive offering
Companies of all sizes use content marketing to create and distribute relevant online content that caters to target audiences, all in an effort to maximize reach, increase brand awareness, educate audiences, and generate revenue. The content marketing industry’s value was $63 billion in 2022 and it is expected to reach $107 billion by 2026 (https://ibn.fm/dg0jJ). In today’s competitive marketing landscape, companies frequently adjust approaches to ensure that they are at the forefront of technological advances and trends in the industry.
Electronic Servitor Publication Network (OTCQB: XESP), is a digital engagement company and market disruptor that is focused on connecting companies with target audiences to drive predictable growth. XESP’s expertise and technology is offered as a managed service, providing B2B clients with cutting-edge data analysis and intelligent technology to help them reach out to and actually connect with target markets and audiences. The company describes its offering as “Growth as a Service”.
XESP has developed the Digital Engagement Engine(TM), a technology platform specifically designed for digital activation and engagement. This platform is built on workflows and microservices that automate tasks to help companies digitally connect with consumers while reducing costs, enhancing user engagement, and more effectively achieving growth targets. XESP’s platform provides clients with dynamic customer engagement that builds meaningful connections that drive customers from awareness to action.
Many companies use defined marketing monologues that present their messages and stories without input from the target audience. However, successful businesses have found that reaching the modern audience requires a two-way dialogue between the company and the consumers it serves. Through XESP’s Digital Engagement Engine(TM), companies establish and manage that dialogue to create meaningful interactions that drive growth, while still being in control of their content and market relevance.
XESP focuses on three important digital elements to improve client outcomes:
- Connecting with the target audience
- Relating to the target community
- Influencing positive customer relationships
Clients who wish to implement XESP’s services find the process effortless, with the engagement management handled by XESP’s team. The company has positioned itself as the go-to company for clients looking for growth by optimizing their digital interaction with target audiences in non-face-to-face situations.
According to a CMO Survey, companies saw a 62.3% increase in the role of marketing and an increase in the importance of marketing implementation in June 2020. This number increased to 72.2% in February 2021 – with B2B companies seeing the highest increase in the industry (https://ibn.fm/ZyOJt).
The Digital Engagement Engine(TM) utilizes a combination of automation, powerful data management, and a modern workflow built on a microservices architecture to achieve greater reach and lift for clients. Through its sophisticated data analysis and smart technology, the company allows clients to maintain complete control of their content while creating meaningful relationships with new customers and revenue streams.
For more information, visit the company’s website at www.XESPN.com.
NOTE TO INVESTORS: The latest news and updates relating to XESP are available in the company’s newsroom at https://ibn.fm/XESP
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