SEGG Media (NASDAQ: SEGG, LTRYW), has made a strategic investment in Veloce Media Group, a leading digital motorsports and gaming platform, as part of its buy-and-build strategy under the Sports.com brand. The £40 million ($53 million USD) pre-money deal will be executed in two tranches, with SEGG holding a call option to acquire a 51% stake. Veloce, which recently acquired Lando Norris–backed Quadrant, reported $17.5 million USD in revenue for the fiscal year ended March 2025 and attracts over 750 million monthly views. The investment strengthens SEGG’s position in immersive sports content and motorsports media while targeting Gen-Z and millennial fans globally.
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About SEGG Media Corporation
SEGG Media is a global sports, entertainment and gaming group operating digital assets such as Sports.com and Lottery.com. Focused on immersive fan engagement, ethical gaming and AI-driven live experiences, SEGG Media is redefining how global audiences interact with the content they love.
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