- Fan Pass has completed beta testing for iOS and Android, apps now live in both Apple App Stores and Google Play
- U.S. video-streaming industry expected to reach $842 billion by 2027
- Friendable has partnered with Brightcove for Fan Pass Live Streaming and future OTT platform expansion to include Roku, iOS, Android, Apple TV, Android TV and WWW
With the COVID-19 pandemic still imposing limitations on the general public, mobile technology and marketing company Friendable (OTC: FDBL) is working to bring artists and their fans closer together. The company’s flagship offering, Fan Pass, was launched on July 24, 2020, with the goal of helping artists engage with their fans around the world while earning revenue in the process.
The Fan Pass platform is a solution that enables artists and their fans to connect, offering a variety of different revenue opportunities, content offerings and future features, including:
- Live performances
- Online concerts
- Backstage access – before, during, or after events
- Livestreaming studio sessions
- Behind-the-scenes footage of music video and photoshoots
- Exclusive artist content channels
- Streams that highlight the daily life of the artist
Fans are even able to purchase merchandise through the Fan Pass application from their favorite artists. The goal is to incorporate the artists Fan Pass merchandise into their own merchandise store or section that sells exclusive items, approved by each artist and aimed toward their fans and social followers for purchase.
The company has already successfully tested its new features for livestreaming direct from a smart phone or mobile device and completed beta of each, the iOS and Android applications. Now the Fan Pass mobile and desktop applications (https://ibn.fm/jSixM) are available for download from the Apple App Store or Google Play store, featuring this new “Go Live” from mobile devices and allowing artists to connect to their fans with a simple few taps on their mobile devices.
“As we continue to nurture our artists and the Fan Pass community, we are pleased to have successfully completed our live streaming feature, which allows artists to broadcast directly from their smartphones or mobile devices,” said CEO Robert A. Rositano Jr. “This is a milestone we expect will elevate our brand, while at the same time serving as a catalyst for all artists to start actively engaging fans via this new feature.”
Artists rely on performances, VIP experiences and other merchandising for a constant stream of revenue. But as the live-music industry has suffered a significant blow as a result of social distancing measures imposed by the current pandemic, artists’ revenue from live performances has also plunged. It is estimated that the pandemic has cost the live-music industry more than $10 billion in sponsorships alone. With its livestreaming feature, Fan Pass is designed to bridge that gap and increase performing artists’ revenue while catering to fans’ needs across the globe.
Through its offering, Friendable can capitalize on the fast-growing video streaming market, which has started expanding even further during the pandemic. Video streaming in the United States is expected to reach $842 billion by 2027 (https://ibn.fm/cAgVE). Friendable’s potential is clearly reflected by its recent growth. Between September 4 and October 12, the Fan Pass platform took on 246 new artists, accounting for a 410% increase in just six weeks.
To expand the reach of its platform, the company has partnered with Brightcove, which will enable specific targeting of the streaming media industry. The goal is to target OTT platform expansion through industry leaders such as Roku, Android, iOS, Apple TV, Android TV and WWW. According to data collected from Livestream.com, 45% of live-video audiences would pay for services such as exclusive, on-demand events. Through Fan Pass, Friendable will be able to capitalize on this market.
The company is also working on facilitating the next phase of growth, seeking an additional $1 million in equity investments and follow-on funding that will meet or exceed $5 million. These investment funds would be used to drive technological advances, increase the headcounts, and secure additional celebrity talent for marketing and promotions.
NOTE TO INVESTORS: The latest news and updates relating to FDBL are available in the company’s newsroom at http://ibn.fm/FDBL
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