iClick Interactive (NASDAQ: ICLK), an independent online marketing and enterprise data solutions provider in China, is working with and Luo Ba Wang, an Enterprise Solutions client. iClick recently reported on the successful partnership with the emerging and innovative instant noodle brand in China. Using iClick’s integrated solutions, Luo Ba Wang has established and strengthened its brand awareness; the announcement noted that in less than one month, Luo Ba Wang generated 30 million views. The partnership between iClick and Luo Ba Wang has had several objectives, including to help the brand identify and target potential consumers, build a mini-program store that provided Luo Ba Wang with more channels to reach potential audiences as well as grow private traffic; and automatically tag and tier consumers in order to enable the company to provide personalized consumer services and differentiated experiences. “We are happy to see our solutions support new brands such as Luo Ba Wang to increase their brand awareness among consumers,” said iClick CEO Jian “T.J.” Tang in the press release. “iClick’s integrated solutions help businesses leverage innovative social fission campaigns to better position their brand and boost sales growth. Our partnership with Luo Ba Wang is one example of how iClick upsells Marketing Solutions to our Enterprise Solutions clients, and we look forward to more successful cases such as this in the future.”
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About iClick Interactive Asia Group Limited
iClick Interactive is an independent online marketing and enterprise data solutions provider that connects worldwide marketers with audiences in China. Built on cutting-edge technologies, the company’s proprietary platform possesses omni-channel marketing capabilities and fulfils various marketing objectives in a data-driven and automated manner, helping both international and domestic marketers reach their target audiences in China. Headquartered in Hong Kong, iClick was established in 2009 and is currently operating in 10 locations worldwide including Asia and Europe. For more information about the company, please visit www.iClick.com.
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