TAAT(TM) (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP) today announced that Green Global Earth (“GGE”), the exclusive TAAT(TM) distributor for the U.K. and Ireland who recently placed a CA$1,075,000 purchase order in addition to its previous CA$149,000 order, has issued an additional purchase order for €360,000 (approximately CA$536,000) for a full shipping container of TAAT to be distributed in Australia. According to the update and as previously announced, the company last year proactively applied for trademarks in Australia as well as dozens of international jurisdictions. With Australia having the highest average price of a tobacco cigarette pack in the world (the equivalent of US$25.12 for a 20-pack of Marlboro, compared to US$8.00 in the United States*), the company has long contemplated launching TAAT in this market to capitalize on its competitive price point as a non-tobacco product. Current estimates indicate that TAAT will retail for approximately 30% less than tobacco cigarettes in Australia.
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About TAAT Global Alternatives Inc.
The company has developed TAAT(TM), which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with “Big Tobacco” pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit
www.TAATGlobal.com.
*https://www.statista.com/chart/15293/price-for-cigarettes-per-country/
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