TAAT(TM)Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRA: 2TP2) has announced a 60-day video ad campaign as part of its launch initiatives. The campaign will feature a 15-second ad targeting legal-aged smokers. The ad will be shown on a network of 10,442 gasoline pump displays at 1,087 chain and independent gas stations across Ohio. The company noted that the ad has been playing once every four minutes since Jan. 25, 2021, with 18.8 million impressions expected over the campaign’s two-month duration. The objective behind the campaign is to aggressively promote TAAT and increase awareness of the brand and product through high-visibility campaigns on “out-of-home” media channels. “Because TAAT is already sold across our initial market of Ohio, running a video advertisement campaign like this allows us to build upon the traction we have gained to date in the tobacco category,” said TAAT CEO Setti Coscarella in the press release. “We began the campaign this week as a matter of timing strategy, because TAAT has been available for purchase at retail in Ohio for about one month now, and we will soon launch our online store, which will allow legal-aged smokers in dozens of states including Ohio to purchase TAAT online. By directing legal-aged smokers who view our ad to the TryTAAT landing page, we anticipate that we could accumulate an even larger database of legal-aged smokers who have requested a sample pack of TAAT, to whom we can promote the online store once it launches, in accordance with our privacy policy. We are excited to be advertising TAAT through mainstream ‘out-of-home’ channels such as gas pump displays, and we look forward to seeing the impact it could have on our continued launch in the state of Ohio.”
To view the full press release, visit https://ibn.fm/aKEe8
About TAAT Lifestyle & Wellness Ltd.
TATT has developed its namesake TAAT product, a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco, a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020. TATT is seeking to position itself in the $814-billion global tobacco industry. For more information, please visit www.TAATGlobal.com.
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