InvestorNewsBreaks – TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) Announces Beyond Nicotine Initiative

April 23, 2021 09:27:26

TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQB: TOBAF) (FRANKFURT: 2TP2) is focusing on the fact that its flagship product, TAAT(TM), is nicotine free in its newest initiative: Beyond Nicotine. The initiative is timed to align with a possible move by the White House to require that all tobacco companies reduce nicotine content in their cigarettes to a level that would be considered nonaddictive. The goal, according to news accounts, is to encourage smokers to choose alternative smoking options or give up tobacco. The TAAT product, which is available in Original, Smooth and Menthol, is a nicotine-free, tobacco-free smoking alternative designed to provide smokers with a genuine smoking experience with no tobacco or nicotine. This newest initiative involves moderate revisions to TAAT materials and communications, including updates to the company’s website and e-commerce portal. Promotional graphics will also be strategically placed throughout the tobacco marketplace, encouraging adult-age smokers to consider TAAT as a Beyond Nicotine smoking alternative. “This announcement from the Biden administration alters the landscape in which we operate as smokers 21+ in the United States will no longer be thinking of nicotine as just something they might be considering leaving behind, but rather something they would soon have no choice but to reduce their intake of at a bare minimum,” said TAAT CEO Setti Coscarella. “For several months now, I have been saying how the lack of nicotine in TAAT products is one of our best selling points because nicotine is objectively a useless drug. Indeed, tens of millions of smokers aged 21+ in the United States can currently choose between a ‘full-nicotine’ tobacco cigarette or a nicotine-free alternative such as TAAT. However, it is very possible that later in 2021 the former option may not exist. Smokers aged 21+ now have the opportunity to try, and perhaps switch to TAAT and experience the difference that can be had by forgetting about nicotine and keeping the sensations they enjoy. We therefore expect Beyond Nicotine to be an important element of our brand in 2021 as the U.S. tobacco industry prepares to potentially take on an unprecedented shift, which we hope to be able to capitalize upon by providing smokers aged 21+ a better and nicotine-free choice.”

To view the full press release, visit

About TAAT Lifestyle & Wellness Ltd.

TAAT Lifestyle and Wellness has developed TAAT,  which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at

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