InvestorNewsBreaks – TAAT(TM) Lifestyle & Wellness Ltd. (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) Announces Initial Rollout of TAAT Via CROSSMARK

March 23, 2021 09:07:28

TAAT(TM) Lifestyle & Wellness (CSE: TAAT) (OTCQX: TOBAF) (FRANKFURT: 2TP2) has moved up to the highest tier of the OTC market. The company confirmed Tuesday that it has been officially upgraded from OTCQB(R) Venture Market (“OTCQB”) to the OTCQX(R) Best Market (“OTCQX”). The OTC Markets Group is the operator of financial markets for 11,000 U.S. and global securities. The OTCQX market is for established firms and is held to more stringent reporting and disclosure standards; companies on this market also require a professional third-party sponsor introduction. The OTCQB market is  primarily for early-stage companies. In the announcement, TAAT noted that the upgrade reflects the progress the company has made since its flagship product — TAAT(TM), a tobacco-free, nicotine-free cigarette — was launched for retail in Ohio and online throughout the United States. “TAAT was upgraded to the OTCQB market less than six months ago, and I consider it a wonderful accomplishment for us to have ascended to the OTCQX market so promptly,” said TAAT CEO Setti Coscarella in the press release. “Our team and valued partners have worked hard for us to build market share, maintain positive relations with our investors and form a strong reputation in the capital markets. With greater visibility afforded to investors through the mandated disclosure requirements of the OTCQX market, we anticipate that this upgrade could strengthen existing confidence in TAAT had by retail and institutional investors alike. We predict that with sustained performance in our first full calendar year of operations, TAAT can be favourably positioned to advance from the OTCQX market to NASDAQ in the United States in the near term, and we have engaged professional advisory firms to undertake preliminary steps in advance of potentially filing an application to do so.”

To view the full press release, visit

About TAAT Lifestyle & Wellness Ltd.

TAAT Lifestyle and Wellness has developed TAAT,  which is a tobacco-free and nicotine-free alternative to traditional cigarettes offered in Original, Smooth and Menthol varieties. TAAT’s base material is Beyond Tobacco(TM), a proprietary blend that undergoes a patent-pending refinement technique causing its scent and taste to resemble tobacco. Under executive leadership with Big Tobacco pedigree, TAAT was launched first in the United States in Q4 2020 as the company seeks to position itself in the $814 billion global tobacco industry. For more information, please visit

NOTE TO INVESTORS: The latest news and updates relating to TOBAF are available in the company’s newsroom at

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