Tongji Healthcare Group (OTC:TONJ) has signed a definitive agreement outlining the acquisition of Magiclytics, one of the world’s first influencer-based marketing revenue prediction software platforms. Using advanced analytics, machine learning and artificial intelligence (“AI”), the Magiclytics platform allows brands to identify the influencers they want to work with; the platform also offers guidance on revenue generation potential through influencer campaigns. TONJ expects this move to help current brand deals become more scalable and efficient, and provide an additional source of revenue. Over the past two years, Magiclytics has quietly gathered millions of data points from dozens of companies, experiencing success with more than a dozen private beta clients in the music, fashion, consumer electronics, and health and beauty spaces. “Magiclytics solves one of the largest problems in influencer-based marketing,” said Tongji CEO Amir Ben Yohanan in the press release. “Brands lack visibility into return potential when investing in influencer-based marketing campaigns. Without visibility, strategic decisions end up being left to coin-toss analytics. But Magiclytics provides that visibility through machine learning and artificial intelligence to provide a guide when trying to determine which influencers to bring into the equation and how much of the market a particular brand can hope to access through the strategy.”
To view the full press release, visit https://ibn.fm/8Ao9F
About Tongji Healthcare
Tongji Healthcarepreviously operated Tongji Hospital, a general hospital with 105 licensed beds, offering a variety of medical care treatment areas. However, the company is moving entirely into the social media branding marketplace through its recent acquisition of West of Hudson Group Inc. The company plans to change its name to Clubhouse Media Group Inc. in the near future to better align with its new business plan.
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