Splash Beverage Group Inc. (SBEV) Defines Craft with Unique SALT Tequila Offering  

May 4, 2021 12:04:09
  • Definition of craft spirits differs widely from distillery to consumer
  • SBEV’s SALT Tequila strives to stand out among tequila crowd
  • SALT Naturally Flavored Tequila is 100% Blue Agave, 80 proof
  • Careful attention to detail results in mellow, sweet, fully developed agave flavor unmatched in industry
The definition of craft distillery varies throughout the industry; in fact, the American Craft Spirits Association (“ACSA”) has decided not to define craft but allow its members and consumers to ultimately determine their own definition (https://ibn.fm/iKQzn). Splash Beverage Group (OTCQB: SBEV), a holding company of leading portfolio of beverage brands, has defined the term with its one-of-a-kind SALT Tequila (https://ibn.fm/2Mk1J). Although the ACSA accepts that the term “craft” is in the eye of the beholder, the association notes that it thinks of craft spirits as “a product produced by a distillery who values the importance of transparency in distilling, and remains forthcoming regarding the spirit’s ingredients, distilling location, and aging and bottling process.” Splash Beverages does all of this and more through the creation of its proprietary SALT Tequila. Splash notes that its unique tequila offering relies on the focus and dedication of a boutique distillery, the skill and expertise of a tequila master, and experts trained in the art and craft of tequila. The result? The first and only tequila crafted to be enjoyed as a drink—best neat or over ice. And no wonder the beverage stands out in the tequila crowd. Each bottle of SALT Tequila is made from handpicked, 100% pure blue agave plants grown in the mountains of Jalisco. The area is one of the Mexico’s most fertile agave-growing regions, and each agave plant grows seven to 10 years before being harvested. Such attention to detail results in a mellow, sweet, fully developed agave flavor unmatched in the industry. In short, SBEV’s SALT Tequila represents years of deliberate determination, inspiring innovation, and invaluable expertise culminating together in the clear, smooth, sweet and natural flavor that has come to define one of the industry’s finest tequila offerings. Specializing in manufacturing, distributing, sales and marketing of various beverages across multiple channels, Splash operates in both the alcoholic and nonalcoholic beverage segments, allowing it to leverage efficiencies and dilute risk. The company’s business strategy is to quickly develop and accelerate pre-existing brands to exit for cash events. The company’s management team has invaluable expertise and insight, and the company strives to identify brands it perceives to have highly visible preexisting brand awareness or pure category innovation. Specifically, the company look for brands and products that are on trend and deliver natural quality, health benefits, freshness and refreshment within their beverages. The company looks to maintain highest performance standards and focus on execution as it works with distributors and retail partners to achieve and exceed all goals. In addition, the company offers support for members of the U.S. armed forces, first responders and health-care professionals. For more information, visit the company’s website at www.SplashBeverageGroup.com. NOTE TO INVESTORS: The latest news and updates relating to SBEV are available in the company’s newsroom at https://ibn.fm/SBEV

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