- Mobile technology innovator Friendable is pioneering a new venue for marketing musicians and allowing fans more direct access to their favorite performers as part of an emerging trend in digital engagement
- Friendable’s Fan Pass app fills a void in the entertainment industry during the closure of in-person concert and convention venues during the COVID pandemic, providing an interactive stage for performers through a monthly app subscription
- Friendable has signed more than 700 artists since launching Fan Pass in July
- The company recently announced a growing list of “Pro Services” to help its entertainers build their brand online, ranging from logo design to set building
- The subscription includes an initial trial-basis offer, followed by a low monthly fee equating to a couple of song downloads
The year 2020 will undoubtedly be remembered in the annals of history for its social and political drama, an idea celebrated in social media memes that feature time travelers recoiling from the thought of visiting that particular point in time.
One innovation to emerge from the year, however, was the advent of direct digital platform engagement between entertainers and their fans during a year when live, in-person performances were all but outlawed as a result of the COVID pandemic. The trend initially manifested as artists started posting brief performances on their social media channels to provide a bit of…
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