- Attracts and grows customer base while generating leads from online data collection, leading to an increase in sales
- Utilizes the expertise of e-commerce and marketing professionals working with game developers and software engineers
- Launched in March 2018 as a free download on all major e-commerce platforms, plans in place for new product launches now through February 2019
Traditional mass media channels are becoming less appealing for companies to spend their marketing budgets on as audiences are daily increasing their ability to optimize the content they see. Social media platforms are constantly updating algorithms and changing the rules by which businesses engage with customers. So where does this leave today’s forward-thinking marketing team?
DeepMarkit Corp. (TSX.V: MKT) (OTCQB: MKTDF) is working to help businesses engage consumers and other audiences with gamification. Gamification combines game-like features with a non-game platform. Customizable campaigns using branded games attract and grow customer bases, generate leads from data collected through the game and, ultimately, leads to an increase in sales.
The company is utilizing the expertise of e-commerce and marketing professionals working with game developers and software engineers to deliver a unique, game-based marketing platform for businesses. The power of games lies not just in entertainment but as a tool for business. The DeepMarkit team works to create innovative ways through which its clients can use games for their business purposes. This can include customer leads, product promotion, brand awareness or customer loyalty. The gamification process provides an affordable way for DeepMarkit’s clients to stand out from the rest of the crowd.
P&S Market Research (http://nnw.fm/On4iH) estimates that the global gamification market will exceed $22 billion by 2022. This growth is in part due to an exponential growth in smartphones and mobile devices, a growing passion for gaming in developing regions and new opportunities like those offered by MKTDF for companies to utilize gamification in their marketing strategies.
The company’s market is international, and its ambitions are global. In June 2017, the company’s proprietary promotions platform “Gamify” attracted a $1.5 million investment from Allstate Enterprise Consulting Ltd. in Hong Kong. This investment gave Allstate a 10 percent stake in DeepMarkit and an opportunity to bring the Gamify platform to the growing Asian gaming market through Allstate’s network of over 15,000 agents.
Gamify was launched in March 2018 and is currently available as a free download on all major e-commerce platforms, including Shopify, Big Commerce and WooCommerce, as well as a plugin for WordPress. Plans are in the works to upgrade the current version to a paid slide out app this month, followed by a survey product launch by the end of the year. Next year, the role out of an in-store product launch is scheduled for February 2019.
For more information, visit the company’s website at www.DeepMarkit.com
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