SRAX (NASDAQ: SRAX), a digital marketing and consumer data management technology company, today released a new study of over 116,000 Americans revealing this year’s holiday spending behaviors and trends. According to the update, of the respondents in a BIGtoken study conducted during the two weeks prior to Thanksgiving 2019, 40% planned to shop online for the holidays, 28% planned to shop in store and 32% planned to shop both online and in store. “Holiday purchasing patterns are complex, and retailers, both online and bricks-and-mortar, will benefit from understanding the nuances of the key demographic groups,” Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken, said in the news release. “We are happy to freely share the latest BIGresearch results. Topical surveys such as this demonstrate the power of our platform to quickly and accurately gather insights from specific audiences.”
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About SRAX Inc.
SRAX is a digital-marketing and consumer-data-management technology company. SRAX’s technology unlocks data to reveal brands’ core consumers and the characteristics of those consumers across marketing channels. Monetizing its data sets, SRAX is growing multiple, recurring revenue streams through its various platforms. Through its BIGtoken platform, SRAX has developed a consumer-managed data marketplace where people can own and earn from their data, thereby offering everyone in the internet ecosystem choice, transparency and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor-relations, luxury and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information, visit the company’s website at www.SRAX.com.
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