Digital marketing and consumer data management technology company SRAX (NASDAQ: SRAX) today announced that BIGtoken app users can officially be paid in cash or gift cards in exchange for giving brands access to their anonymized data. Per the update, many of the application’s users who’ve been dedicated to answering questions, checking into locations, recruiting new members, etc., can elect to deposit earnings directly into their PayPal accounts or be paid through gift cards from their favorite retailers, such as Walmart. “Today, BIG has changed the consumer data ecosystem forever,” Kristoffer Nelson, COO of SRAX and co-founder of BIGtoken, said in the news release. “Allowing consumers to experience the value of their own data, in real dollars, not cents, is the final component in the transparency, choice, and compensation consumer promise we made when we created BIGtoken. As of now, there are some consumers who have hundreds of dollars in their BIGtoken wallet which they can now claim for their verified data. That is simply unheard of in any other platform and we’re proud to be the first to make this a reality for consumers everywhere who deserve to be compensated for the data provided to brands – now with true consumer consent.”
To view the full press release, visit http://nnw.fm/g4VN8
About SRAX
SRAX (NASDAQ: SRAX) is a digital marketing and consumer data management technology company. SRAX’s technology unlocks data to reveal brands core consumers and their characteristics across marketing channels. Through its blockchain identification graph technology platform, BIGtoken, SRAX has developed a consumer-managed data marketplace where people can own, verify and sell access to their data thereby providing everyone in the Internet ecosystem choice, transparency, and compensation. SRAX’s tools deliver a digital competitive advantage for brands in the CPG, automotive, investor relations, luxury, and lifestyle verticals by integrating all aspects of the advertising experience, including verified consumer participation, into one platform. For more information on SRAX, visit www.SRAX.com.
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