- The company secured the number one market position in the California edibles market, becoming the state’s most successful seller of cannabis-infused edibles
- Plus Products acquired cannabis-infused baked goods brand GOOD CO-OP, merging like-minded attitudes about product quality and ingredient authenticity
- The company oversees over 16,000 square feet of manufacturing space in order to meet the demand for its products
Plus Products Inc. (CSE: PLUS), the leading cannabis edibles brand in California, increased its edibles market position from number four in Q2 of 2018 to number one in Q3, according to data released from BDS Analytics. This marks (http://nnw.fm/1dC1M) the company as the number one best-selling cannabis-infused edibles brand in California, “the largest and most competitive cannabis market in the world.”
Cannabis-infused food and drink has been a growing sector of the marijuana industry, particularly in California, as legalization legislation has moved slowly through both the country and the world. In 2017, consumers in the Golden State purchased $180 million worth of cannabis-infused food and drink (10 percent of the state’s total marijuana sales). That percentage grew to 18 percent in February 2018, and, with the increasing quality and innovation seen with baked good edibles, that figure is likely to rise in 2019.
One strategic element of Plus’s rise to the top of the industry relates to its acquisition of cannabis-infused baked goods brand GOOD CO-OP, a smaller company which has been featured in Fortune and Vicemagazines, among others. GOOD CO-OP (www.GOOD-COOP.com) pledges transparency in its ingredients list, using whole grain organic flour, 72 percent cacao chocolate, and “cannabutter… straight from Humboldt County.”
The Plus team saw in GOOD CO-OP the same guiding principles that helped it attain the top market position: an intense focus on quality product that would win over customer loyalty and enlarge its growing client base. In a news release, Jake Heimark, co-founder and CEO of Plus, noted (http://nnw.fm/hhqO0), “We have focused on manufacturing consistent, high quality edibles that resonate with customers… [t]he GOOD team has been focused on the same.” Plus itself offers over 40 years of experience in food manufacturing and makes all of its edible products from scratch, using carefully sourced, high-quality, kosher ingredients. Its team includes Michelin-star chefs, Ivy League chemists and food manufacturing experts, among others.
As the largest and most prominent edibles brand in California, the company has been focused on taking the lead in the largest edibles category – gummies. In this vein, Plus maintains a 12,000 square foot manufacturing facility in Southern California, and it has also secured an extra 4,800 square feet of manufacturing space and equipment in Northern California, maximizing its market penetration potential.
For more information, visit the company’s website at www.PlusProducts.com
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