Direct-to-consumer, conflict-free, custom and branded jewelry company Reign Sapphire Corp. (OTCQB: RGNP) was originally established to leverage a ‘source-to-retail’ model for fine Australian sapphires. Utilizing a transparent, mine-to-market supply chain, Reign sapphires are guaranteed natural gems of certified origin, manufactured under guaranteed ethical and sustainable processes. RGNP operates through four key divisions:
- Reign Sapphire: ethically produced, direct mine-to-consumer sapphire jewelry targeting millennials
- Coordinates Collection: custom jewelry, inscribed with location coordinates commemorating life’s special moments
- Le Bloc: classic customized jewelry
- ION Collection by Jen Selter: recently launched Athleisure jewelry brand
RGNP’s portfolio also includes Reign Ventures, a joint venture platform for investment and development of jewelry technology-related products, and Reign Blockchain to authenticate sapphires as conflict-free. Entries on the digital record can include attributes for each sapphire, such as the color, carat and certificate number.
Reign Sapphire targets millennials and their desire to shop ethically. This desire has pushed the gem industry to embrace sustainability. Millennials want to know that the gemstones they buy are mined responsibly, labor practices are fair, communities benefit from the gems mined, gems are set in jewelry in a transparent and ethical manner, and environmental impact is taken into consideration. In order to have a supply chain that is transparent, a company must control all aspects of the process from exploration to cutting, setting and selling. From day one, the company has done just this. Conflict-free, natural sapphires are procured directly from certified mines. The environment, miners and locals affected by the gem trade are treated fairly and ethically. Master artisans handle the mined gems, which are finally sent to the U.S., where they are individually crafted in Los Angeles for the customer. A clean supply chain is maintained every step of the way.
The marketing/sales strategy behind RGNP’s brands is unique and cutting edge. Products are sold through a commission-based affiliate program utilizing personalized email campaigns and promotions, celebrity endorsement and gifting, digital advertising, sponsored ads, keyword purchases, creative PR events and media outreach. The company has a rapidly growing social media following across all of its brands, which is key to reaching millennials.
Coordinates Collection has recently expanded to include a men’s line. In a news release, CEO Joseph Segelman stated, “The data we track revealed the men’s demographic as untapped and initial market acceptance has been encouraging, this data has driven us to offer the Delta Collection in premium metals which also has significantly higher margins.” The company has launched the Coordinates’ Delta Collection, a line of men’s jewelry with its signature engraved location coordinates in Sterling Silver and 14k Gold. The more minimal designs are larger and intended to appeal to a broad range of male consumers who wish to commemorate a fixed time and place of life’s special moments.
RGNP is diligently customizing its marketing and products to the needs of millennials and those who wish to shop their values while simultaneously commemorating special life moments with high quality jewelry.
For more information, visit the company’s website at www.ReignSC.com
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