Nightfood Holdings (OTCQB: NGTF), the better-for-you ice cream recommended as the Official Ice Cream of the American Pregnancy Association (“APA”), today announced a sharp increase in recent supermarket reorder velocity that has reduced inventory of certain flavors to replenishment levels. For the week ending Friday, March 6, the company received orders for twelve pallets of product (each containing approximately 2,000 pints of Nightfood ice cream), almost all of it to refill existing retail partners. “We’re pleased to see same-store sales velocity increase sharply, and expect it to continue as awareness begins to grow within the pregnancy community,” Nightfood CEO Sean Folkson said in the news release. “On one hand, regular production runs will become business as usual. At the same time, we wanted to provide information about this specific production run to investors because we reported substantial inventory levels just a few weeks ago. We are now running low on certain flavors. The recent surge of supermarket reorders necessitated this production run, which will consist of Full Moon Vanilla, and Cookies n’ Dreams, which has clearly emerged our top selling flavor for now.”
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About Nightfood Holdings
After manufacturing their first pint in early 2019, Nightfood secured ice cream distribution in multiple Top-10 supermarket chains in the United States, with concentrations in the Carolinas, Mid-Atlantic, the upper Midwest, and New England. Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards. In February 2020, it was announced that Nightfood received the endorsement of the American Pregnancy Association as the recommended ice cream for the over three million pregnant women in the United States at any given time. With more calcium, magnesium, zinc, fiber, and protein, and less sugar and a lower glycemic profile, Nightfood is now the Official Ice Cream of the American Pregnancy Association. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality. Scientific research indicates these unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, contributing to unhealthy night snacking behavior, and the majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking. Because unhealthy night snacking is biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, will be a billion-dollar category. For more information, visit www.Nightfood.com.
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