Nightfood Holdings (OTCQB: NGTF), the better-for-you ice cream recently recommended as the Official Ice Cream of the American Pregnancy Association (“APA”), today announced the reduction of shipping fees on BuyNightfood.com to allow more affordable access to Nightfood for millions of pregnant women across the country. According to the update, since the Feb. 20 announcement regarding Nightfood’s APA endorsement, the company has received significant national media attention, highlighted by coverage on The Rachael Ray Show, TheBump.com and BabyGaga. “Those online articles live online forever and we expect many more,” Nightfood CEO Sean Folkson said in the news release. “This is what I meant when I said that in a few months, newly pregnant women will be hearing about Nightfood wherever they turn. We have more supermarket chains to announce very soon, but even with an exceptionally fast rollout, there will be regions where pregnant women may not have local access to Nightfood until early 2021 or beyond.”
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About Nightfood Holdings
After manufacturing their first pint in early 2019, Nightfood secured ice cream distribution in multiple Top-10 supermarket chains in the United States, with concentrations in the Carolinas, Mid-Atlantic, the upper Midwest, and New England. Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards. In February 2020, it was announced that Nightfood received the endorsement of the American Pregnancy Association as the recommended ice cream for the over three million pregnant women in the United States at any given time. With more calcium, magnesium, zinc, fiber, and protein, and less sugar and a lower glycemic profile, Nightfood is now the Official Ice Cream of the American Pregnancy Association. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality. Scientific research indicates these unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, contributing to unhealthy night snacking behavior, and the majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking. Because unhealthy night snacking is biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, will be a billion-dollar category. For more information, visit www.Nightfood.com.
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