Nightfood Holdings (OTCQB: NGTF), the better-for-you ice cream recently recommended as the Official Ice Cream of the American Pregnancy Association (“APA”), today announced that it will present to thousands of OBGYNs at the upcoming annual conference of the American College of Obstetricians and Gynecologists (“ACOG”). This year’s conference is slated to be held in Seattle on April 24 – 27, 2020, and attract over 5,000 attendees, including several thousand physicians. According to the ACOG website, the event brings together influential and notable professionals within the specialty to obtain new information and learn the newest techniques in order to better serve their patients. New product exhibits are of greatest interest to physicians and others in attendance. “Now that we’re being recommended by the APA as the Official Ice Cream for pregnant women, this is a massive step towards establishing that position in the marketplace,” Nightfood Founder and CEO Sean Folkson said in the news release. “The obstetrician plays a critical role throughout pregnancy. Educating thousands of front-line OBGYNs from coast to coast about the benefits of Nightfood for pregnancy cravings is an incredibly impactful initiative. I’m honored that the ACOG so graciously and enthusiastically approved us to exhibit even though the deadline to apply was months ago. This is all coming together so quickly.”
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About Nightfood Holdings
After manufacturing their first pint in early 2019, Nightfood secured ice cream distribution in multiple Top-10 supermarket chains in the United States, with concentrations in the Carolinas, Mid-Atlantic, the upper Midwest, and New England. Nightfood ice cream won the 2019 Product of the Year award in the ice cream category in a Kantar survey of over 40,000 consumers. Nightfood was also named Best New Ice Cream in the 2019 World Dairy Innovation Awards. In February 2020, it was announced that Nightfood received the endorsement of the American Pregnancy Association as the recommended ice cream for the over three million pregnant women in the United States at any given time. With more calcium, magnesium, zinc, fiber, and protein, and less sugar and a lower glycemic profile, Nightfood is now the Official Ice Cream of the American Pregnancy Association. Over 80% of Americans snack regularly at night, resulting in an estimated 700M+ nighttime snack occasions weekly, and an annual spend on night snacks of over $50 billion dollars, the majority of it on options that are understood to be both unhealthy, and disruptive to sleep quality. Scientific research indicates these unhealthy nighttime cravings are driven by human biology. Willpower is also weakest at night, contributing to unhealthy night snacking behavior, and the majority of night snackers report feeling both guilty and out-of-control when it comes to their nighttime snacking. Because unhealthy night snacking is biologically driven, and not a trend or a fad, management believes the category of nighttime-specific nutrition, which Nightfood is pioneering, will be a billion-dollar category. For more information, visit www.Nightfood.com.
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